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Facebook and Google are the most powerful digital advertising platforms available. Who doesn’t use Google daily to ask questions, research products, and find what they need online? When it comes to social media, Facebook is just as ubiquitous.

Because of their prevalence, your brand should advertise on these platforms to meet your customers where they already are. Both Google and Facebook help brands build awareness, positively influence buyer behavior, retarget website browsers and convert them into buyers, and provide multiple pathways for purchases. And that’s just the tip of the iceberg.

If you can only pick one, which is the right choice? Before we can answer that, it’s crucial to understand the primary differences between the two ad platforms.

Whether it’s a new eCommerce store or a new line for your existing eCommerce brand, launches of any type require a substantial amount of time, effort, and hard work.

With a solid eCommerce pre-launch checklist, you can make sure those precious resources pay off.

Even the most successful eCommerce stores can’t just launch a product and cross their fingers. If you want to promote the long-term success of your brand, you need to fine-tune and optimize your launch strategy.

Having a pre-launch checklist will help you stay on track by holding you accountable for your goals. Using this checklist, you can develop a clear action plan for your launch strategy that will minimize mistakes, streamline your launch process, and ensure your launch is poised for success.

Your pre-launch checklist can also guarantee sales before you even have inventory. It’s a sure-fire way to make sure your launch is a success before it even goes live.

Better yet, you can then use this checklist to consider what did (or didn’t) work well in previous launches, allowing you to roll out optimizations and improvements ahead of your next one.

FBA stands for “Fulfillment by Amazon” and is Amazon’s fulfillment arm.

Amazon has more than 100 fulfillment centers in the US, enabling them to achieve fast delivery speeds all across the nation. Amazon merchants like you can tap into that speed by sending SKUs into the FBA network. Then, when someone orders your item on Amazon, the FBA network kicks in to get it to your buyer as quickly as possible.

However, Amazon FBA has a few requirements to keep their operations running so efficiently. For example, all items must be labeled and packaged appropriately. If you send something non-compliant into the FBA (for example, multiple labels, or on their restricted products list), you risk losing time and money with penalties, back-shipping, and more.

So, let’s discuss your options for prepping items to go into the Amazon FBA network. You can do it yourself, following their extensive guidelines, but this is hard to scale as you grow ( more on that later). Another popular option is to send your items to an FBA prep service.