Whether it’s a new eCommerce store or a new line for your existing eCommerce brand, launches of any type require a substantial amount of time, effort, and hard work.

With a solid eCommerce pre-launch checklist, you can make sure those precious resources pay off.

Even the most successful eCommerce stores can’t just launch a product and cross their fingers. If you want to promote the long-term success of your brand, you need to fine-tune and optimize your launch strategy.

Having a pre-launch checklist will help you stay on track by holding you accountable for your goals. Using this checklist, you can develop a clear action plan for your launch strategy that will minimize mistakes, streamline your launch process, and ensure your launch is poised for success.

Your pre-launch checklist can also guarantee sales before you even have inventory. It’s a sure-fire way to make sure your launch is a success before it even goes live.

Better yet, you can then use this checklist to consider what did (or didn’t) work well in previous launches, allowing you to roll out optimizations and improvements ahead of your next one.